How to compare supplement prices per capsule
Divide each bottle's price by the number of capsules, softgels, tablets or gummies in it, and compare that. A 60-capsule bottle at $18.00 is $0.30 a capsule, and a 120-capsule bottle at $33.60 is $0.28 a capsule, so the bottle with the higher price is the cheaper one per capsule. For a powder sold by weight, compare the price per kilogram or per lb instead.
VantageDash does this for every product you sell against every competitor you add. Free for 3 competitors and 50 products, then $19 a month for 10 competitors and 200 products or $49 for 25 and 500.
Three worked examples
The listings as a shopper sees them, and the numbers worked out from them.
Capsules
| Detail | Your store | Competitor |
|---|---|---|
| Listing | Magnesium Glycinate 400 mg, 60 Capsules | Magnesium Glycinate 400 mg - 120 Capsules |
| Price | $18.00 | $33.60 |
| Capsules in the bottle | 60 | 120 |
| Price per capsule | $0.30 | $0.28 |
On the shelf price, you look $15.60 cheaper.
Per capsule, the competitor is 7% cheaper.
Softgels
| Detail | Your store | Competitor |
|---|---|---|
| Listing | Vitamin D3 5000 IU, 90 Softgels | Vitamin D3 5000 IU - 365 Softgels |
| Price | $9.00 | $29.20 |
| Softgels in the bottle | 90 | 365 |
| Price per softgel | $0.10 | $0.08 |
On the shelf price, you look $20.20 cheaper.
Per softgel, the competitor is 20% cheaper.
Powder sold by weight
| Detail | Your store | Competitor |
|---|---|---|
| Listing | Creatine Monohydrate 500g | Creatine Monohydrate 1kg |
| Price | $20.00 | $36.00 |
| Price per kg | $40.00 | $36.00 |
On the shelf price, you look $16.00 cheaper.
Per kg, the competitor is 10% cheaper.
What to check first
The same dose
A 400 mg capsule and a 200 mg capsule are not the same product. Compare per capsule only when the dose on both labels is the same.
Bundles
"60 Capsules (Pack of 2)" is two bottles. Count what you would get for the price, not what one bottle holds.
Servings
A tub of 30 servings is usually sold by weight. Compare it per kilogram or per lb, not per serving, unless both labels give the same serving size.
Subscription prices
Many stores show a lower price for a subscription. Compare the one-time price with the one-time price.
What VantageDash does
Reads the count from the listing
It reads the count the way stores write it, for example 120 Capsules, 60 Softgels, 90 Veggie Caps, 100 Tablets, 60 Gummies, 120ct or 120 count, and compares the price per item.
Finds the same product at each competitor
Matching by name works on every plan. On paid plans, AI matching also compares the active ingredient and the dose. Pairs it is less sure of are shown as suggestions for you to approve or remove.
Powders by weight
When two matched listings state different weights or volumes, it also shows each price per kilogram, per 100 g or per lb.
- It does not read a number of servings as a count.
- It does not read subscription or bundle discounts.
- It does not change your prices.
Questions
How much does it cost to track supplement prices with VantageDash?
VantageDash is free for 3 competitors and 50 products, then $19 a month for 10 competitors and 200 products or $49 for 25 and 500. Summit is $199 a month for unlimited competitors and products. Every account starts on the free plan with no credit card, and you can change or cancel your plan in Settings.
How often does VantageDash check competitors' supplement prices?
On the free plan you check prices when you choose, up to 5 times a month. Paid plans check automatically: Basecamp every 48 hours, Vantage daily, and Summit as often as every hour.
Does VantageDash change my prices?
No. VantageDash shows where your prices stand against your competitors and alerts you when theirs change. You decide what to do, and you change prices in your own store.
Try it on your own products
Add your store and one competitor, and see your prices side by side within minutes. No sales call.
Compare your prices free