Compare wholesale prices per unit, across packs and cases
If you sell by the pack or the case, the shelf price tells you almost nothing. VantageDash finds the same product in each competitor's store, reads how many items each listing holds, and compares the price per item, so a 100 pack and a 1,000 case are judged on the same basis. Free for 3 competitors and 50 products, then $19 a month for 10 competitors and 200 products or $49 for 25 and 500.
Built for the way wholesale is actually priced
A case is compared with a case
Competitors price the same goods by the each, the pack and the case. VantageDash reads how many items a listing holds and compares the price per item, so a 100 pack and a 1,000 case are judged on the same basis.
You say how each competitor quotes
Some stores show the price of one unit with the case size in the title, others show the price of the whole case. Tell VantageDash which a competitor does and every comparison for that store follows it.
Minimum order sits with the price
A wholesale price means little without the order it requires. Where a competitor publishes a minimum, VantageDash shows it beside the price rather than in a column you have to go looking for.
VantageDash watches and tells you where you stand. It does not change your prices for you.
Two worked examples
The listings as a customer sees them, and the numbers VantageDash works out from them.
Cans of sparkling water
| Detail | Your store | Competitor |
|---|---|---|
| Listing | Sparkling Water 12 oz Can (Pack of 24) | Sparkling Water 12 oz Can, 18-pack |
| Price | $28.80 | $23.40 |
| Items in the pack | 24 | 18 |
| Price per can | $1.20 | $1.30 |
On the shelf price, the competitor looks $5.40 cheaper.
Per can, you are 8% cheaper.
Paper cups
| Detail | Your store | Competitor |
|---|---|---|
| Listing | Paper Cups 12 oz, 100 pack | Paper Cups 12 oz (1000/case) |
| Price | $9.00 | $60.00 |
| Items in the pack | 100 | 1,000 |
| Price per cup | $0.09 | $0.06 |
On the shelf price, you look $51.00 cheaper.
Per cup, the competitor is 33% cheaper.
How it works
Step 1
Add your competitors
Paste a competitor's store address. VantageDash reads their catalogue, whether they sell on Shopify, WooCommerce, Wix, BigCommerce or a custom-built shop.
Step 2
It matches your products to theirs
AI pairs each of your products with the same product in their store, by name, size and category, so a 12 oz cup is paired with a 12 oz cup. Pairs it is less sure about are shown as suggestions for you to review.
Step 3
It compares per unit when the packs differ
It reads the pack size from each listing, such as 'Pack of 24', 'case of 1000', '100 count' or '(1000/case)'. If you sell several pack sizes, it compares against the one closest to theirs. You see the shelf price and the price per unit side by side.
What “per unit” means here
Per unit means per item in the pack: per can, bag, jar or bottle. That is the fair comparison when both items are the same size, so VantageDash takes size into account when it pairs products.
When a match does pair two different sizes and both listings state a weight or a volume, the listed prices can point the wrong way: a 4 lb bag at $34.99 looks cheaper than an 8 lb bag at $49.99, and per lb it costs more. For stores that sell food and drink, pet food, supplements or cosmetics, the match also shows each price per kilogram, per 100 ml, per lb or per fl oz.
Some stores print the price of one item next to a case size, such as “$0.15 each (1000/case)”. On the Competitors page you can mark that competitor as “Price is per unit”, so the price is not divided again.
Questions
Does VantageDash compare competitor prices per unit?
Yes. When your product and a competitor's come in different pack sizes, VantageDash reads the pack size from both listings and compares the price per item, so a 24-pack is never judged against an 18-pack on the shelf price alone. You see the shelf price and the price per unit side by side.
How does it match my products to my competitors' products?
It reads each competitor's catalogue and uses AI to pair each of your products with the same product in their store, comparing names, sizes and categories. Pairs it is less sure about are shown as suggestions for you to review.
Where does it find the pack size?
In the listing, including the product's options on Shopify stores: wording such as 'Pack of 24', 'case of 1000', '100 count', '(1000/case)', '12 x 330ml' or '24 cans'. If you sell several pack sizes, it compares against the one closest to the competitor's.
What if a competitor prints the price of one item next to a case size?
Some stores write '$0.15 each (1000/case)'. On the Competitors page you can set that competitor to 'Price is per unit', so a price that is already per item is not divided again.
Does it work out a price per kilogram or per 100 ml?
Yes, where it matters. Per unit means per item, which is the fair comparison when both items are the same size. When a match pairs two different sizes and both listings state a weight or a volume, such as a 12 kg sack against an 18 kg one, the match also shows each price per kilogram, per 100 ml, per lb or per fl oz, and says when that points the other way from the listed prices. This is for stores that sell food and drink, pet food, supplements or cosmetics.
Which e-commerce platforms are supported?
Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Square Online and Ecwid, and the platforms European shops run on: Shopware, PrestaShop, JTL, Gambio, plentymarkets, Magento, Lightspeed, Shoptet, Shoper, DanDomain, ePages, OpenCart and EKM, as well as custom-built shops. That goes for your own store and your competitors'. If a shop shows its prices publicly, VantageDash can usually track them. On 29 October 2026 we read 75 shops we had never read before, on 11 of these platforms, from our own server, the way a price check reads them: 74 read the first time and the last one after we fixed our reader. We compared 131 of their prices by hand with what the page shows a buyer: 128 were right, 129 after a second fix. That count leaves out 9 more: 8 had no shop to read and one refused our server. A competitor on Toast, or one that blocks automated visits, gets a free first read on every plan and is kept current on paid plans. Your own store is read on every plan. On any plan you can also add the products you care about by hand.
How much does it cost?
Free for 3 competitors and 50 products, then $19 a month for 10 competitors and 200 products or $49 for 25 and 500. No sales call.
Try it on your own products
Add a competitor and see your prices side by side within minutes. No sales call.
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