Supplements & Vitamins
Price intelligence for supplement and vitamin brands
Supplement shoppers compare the price of what they get, not the sticker price. VantageDash compares price per capsule when listings state a count, so a 60-capsule bottle and a 120-capsule bottle are compared fairly, and shows you where you stand against each competitor.
Without VantageDash
- 1
Same ingredient at very different counts (60ct vs 120ct vs 365ct) makes comparison manual
- 2
Subscription pricing, bundles, and BOGO offers obscure the true price
- 3
Competitors launch new formulations and change prices often
With VantageDash
Price per capsule
Reads counts like 120 Capsules, 60 Softgels, 100 Tablets and 120ct, so a 60-capsule bottle at $19.99 is compared fairly with a 120-capsule bottle at $34.99.
Ingredient and dose on paid plans
On paid plans, AI matching compares the active ingredient and dose, so Omega-3 1000mg is paired with Fish Oil 1000mg and not with a multivitamin.
Weights and volumes
When two matched listings state different weights or volumes, VantageDash also shows the price per kilogram or per 100 ml.
Matching examples
Illustrative examples: actual confidence scores vary by product catalog.
Omega-3 Fish Oil 120ct
Fish Oil 1000mg 120 Softgels
Whey Protein 2lb Chocolate
Protein Powder 2lb Cocoa
Vitamin D3 5000IU 365ct
D3 5000IU Year Supply
Common questions
How much does competitor price tracking cost for a supplements & vitamins store?
VantageDash is free for 3 competitors and 50 products, then $19 a month for 10 competitors and 200 products or $49 for 25 and 500. Summit is $199 a month for unlimited competitors and products. Every account starts on the free plan with no credit card, and you can change or cancel your plan in Settings.
Which supplements & vitamins stores can VantageDash read?
Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Square Online and Ecwid, and the platforms European shops run on: Shopware, PrestaShop, JTL, Gambio, plentymarkets, Magento, Lightspeed, Shoptet, Shoper, DanDomain, ePages, OpenCart and EKM, as well as custom-built shops. That goes for your own store and your competitors'. If a shop shows its prices publicly, VantageDash can usually track them. On 29 October 2026 we read 75 shops we had never read before, on 11 of these platforms, from our own server, the way a price check reads them: 74 read the first time and the last one after we fixed our reader. We compared 131 of their prices by hand with what the page shows a buyer: 128 were right, 129 after a second fix. That count leaves out 9 more: 8 had no shop to read and one refused our server. A competitor on Toast, or one that blocks automated visits, gets a free first read on every plan and is kept current on paid plans. Your own store is read on every plan. On any plan you can also add the products you care about by hand.
Does VantageDash change my prices?
No. VantageDash shows where your prices stand against your competitors and alerts you when theirs change. You decide what to do, and you change prices in your own store.
Track any supplements & vitamins competitor
Works with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Square Online, Ecwid and custom stores.
Ready to track supplements & vitamins prices?
Start from the Supplements & Vitamins preset when you set up your account, or change it later in Settings. Product categories and matching settings come ready.